The Facebook pixel is a piece of code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads and remarket to people who have already taken some action on your website.
Why do I need Facebook Pixel for my website? #
The Facebook pixel is a data-gathering tool that helps make the most of your ads across Facebook and Instagram. If you use Facebook or Instagram ads now, or plan to use them at any point in the future, the Facebook pixel is a must-use tool.
To Set Facebook Pixel, navigate to Admin Panel > Marketing Tools > Facebook pixel > Set ID > Enable and Save it.