The E-commerce industry is booming and changing the world of retail, especially after the outbreak of the Covid-19 pandemic, with many retailers adopting online purchases to offer flexibility to their customers. It is essential to have a Progressive Web App for your online store to satisfy all your consumer’s demands to enhance their experience.
As reported by Statista, global e-commerce retail sales reached $5.2 trillion in 2021, representing growth from 15% of total retail sales in 2019 to 21% in 2021, and are estimated to grow 56% over the next few years, reaching nearly $8.1 trillion by 2026.
With significant growth in eCommerce startups and online businesses, people’s shopping habits have rapidly changed from traditional offline shopping to flexible and convenient online shopping. A study by Tidio states that there are currently 2.14 billion online shoppers worldwide of which 27% of the total population are digital shoppers.
So, with revolutionized shopping methods people demand more engaging user experiences, faster load times, faster access to knowledge, and network independence. It is essential to have a Progressive Web App for your online store to satisfy all your consumer’s demands to enhance their experience.
What is a Progressive Web App?
Progressive Web Apps (PWA) are websites that act and look like mobile apps. They are designed to take advantage of the native app features without requiring end users to visit app stores, make purchases, or download software locally. Progressive Web Apps run into the browser and offer a fast, reliable, and engaging user experience.
There are various fantastic features that make a Progressive Web App more efficient and effective in the realm of the digital world. Progressive Web Apps can be added to the home screen on the mobile or desktop, giving an app-like look and feel.
It is responsive and browser compatible with any device regardless of the screen size, has a fast load speed, and background sync, and does not consume a lot of storage space. It also sends push notifications, works offline, is easy to update, is SEO friendly, and is secured. A Progressive Web App is suitable for all operating systems including ios, android, windows, and macOS.
Difference between PWA and Native apps
Progressive Web Apps are extensions of web apps that try to bridge the gap between web apps and negative apps. Progressive Web Apps eliminate the need for you to develop native apps for multiple mobile operating systems.
Progressive Web Apps run inside the web browser where there is no need for OS or other platforms, and it is developed by a simple and basic programming language for development, but native apps are developed with complex and advanced programming languages and require different OS or platforms like an app store, play store, etc as they run on the mobile device.
Also, Progressive Web Apps do not consume huge storage space, they don’t need updates, and SEO is used to rank your store on top when searched. On the other hand, native apps consume a huge storage space considerably, they need updates for every version, and an ASO process is used to rank your store on top when searched.
Most importantly, with a Progressive Web App you don’t have to learn programming languages to build different versions for different platforms like native apps rather you just have to configure your website with tools like Polymer, Webpack module bundler, Magento PWA studio, and so on giving the look and feel of an app.
How does a Progressive Web App boost your online business?
“Business growth with powerful Progressive Web App”
Progressive Web Apps help to increase your brand awareness by displaying your store’s icon on the consumer’s phone screen helping them remember your store and shop more often. It boosts the sales of your products by sending notifications about new arrivals and promotions and showing the status of orders or items in the cart. Research shows that on average, people check their phones 58 times per day.
A Progressive Web App improves the performance of your online store with fast loading speeds where consumers can see your products without long wait times. And a Progressive Web App saves the store data to the buyer’s phone cache reducing the multiple downloads of large files and not consuming storage space. Additionally, offline mode allows customers to select products for future purchases without an internet connection.
Also, the app-like look and feel of a Progressive Web App will provide a better consumer experience leading to increased conversation and engagement where you may have the scope to grab loyal customers for your brand and product.
And as a Progressive Web App is web-based, it can be indexed in search engines, which increases your brand visibility by ranking at the top when your brand or product is searched for. So, progressive web apps can boost your online business to a larger extent with their fantastic features.
Turn your Singlebag online store into a Progressive Web App in a minute!
With Singlebag, you can make your online store into a Progressive Web App with just a few clicks.
To enable Progressive Web App to your online store in Singlebag navigate to, Settings >> Shop settings >> Progressive Web App settings.
So, switch your online store to a Progressive Web App and make your online business a success with improved and flexible features of a Progressive Web App and stand unique from your competitors.