-
What’s the difference between B2B and B2C ?
Here you answer about B2B (Business-to-Business) & B2C (Business-to-Consumer),
-
Target Audience:
- B2B: Targets other businesses as customers.
- B2C: Targets individual consumers as customers.
-
Purchase Volume:
- B2B: Typically involves larger order volumes and bulk purchases.
- B2C: Usually consists of smaller individual purchases.
-
Decision-Making Process:
- B2B: Involves a more complex decision-making process with multiple stakeholders and longer sales cycles.
- B2C: Often involves simpler, individual purchasing decisions with shorter sales cycles.
-
Pricing Structure:
- B2B: Pricing is often negotiated, with discounts based on order volume and long-term contracts.
- B2C: Pricing is usually fixed and standardized for individual consumers.
-
Marketing Approach:
- B2B: Focuses on building relationships, providing detailed product information, and addressing business needs and challenges.
- B2C: Emphasizes branding, emotions, and personalized shopping experiences to attract and engage individual consumers.
-
Log in to reply.