Remarketing in Digital Marketing

[Mehar Farhana]

Remarketing is also known as retargeting. The main purpose of remarketing is to retarget the visitors who already visit the website. Actually, it is a successful strategy to reach those visitors who have expressed interest in your website.

There are many types of remarketing. They are: – Standard remarketing, dynamic remarketing, Video remarketing, and email marketing.

Remarketing helps to target the visitors to show them again the same product and makes them more likely to click the ad when they see that product again.

[Megha]

Remarketing is showing ads to people who have previously visited your website, used your mobile app, or if you can target them by their email address with their consent, use your mobile app. Remarketing is also known as “retargeting.” It lets you show ads to people who have previously been on your site or integrated with your CRM or database. When people leave your site without buying, remarketing helps you reconnect with them, show them a relevant ad across different devices and networks, and hopefully bring them back into the fold.