4 Fantastic Sales Strategy
Salespeople memorize and deliver sales pitches verbatim when they utilize a script-based selling strategy. Script-based selling works well when the needs of customers don’t vary much.
The process of asking questions to identify a buyer’s problems and needs and then tailoring a sales pitch to satisfy those needs is called needs-satisfaction selling. This form of selling works best if the needs of customers vary, but the products being offered are fairly standard.
With consultative selling, the seller uses special expertise to solve a complex problem in order to create a somewhat customized solution.
In strategic-partner selling, both parties invest resources and share their expertise with each other to create solutions that jointly grow one another’s businesses.