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Remarketing is showing ads to people who have previously visited your website, used your mobile app, or if you can target them by their email address with their consent, use your mobile app. Remarketing is also known as “retargeting.” It lets you show ads to people who have previously been on your site or integrated with your CRM or database. When people leave your site without buying, remarketing helps you reconnect with them, show them a relevant ad across different devices and networks, and hopefully bring them back into the fold.
