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1. Create a landing page first:
The first time potential customers discover about your business will probably be on a landing page. Clicking on an advertisement, registering for a webinar, or downloading an eBook will lead them to a landing page. That page ought, to sum up your company’s identity and distinguishing qualities.
2. Make a valuable offer:
Here’s where you have to offer your potential customers something in return for their email addresses. An eBook or whitepaper can be used as a lead magnet to effectively give something of value to your landing page.
3. Start Strengthening:
Your prospects will then transition from the Awareness stage into the Interest stage at this point.
4. Upsell:
Prospects entering the Decision stage will be encouraged to purchase if you offer anything that can promote such a decision. A product demo, prolonged free trial, or exclusive discount are a few examples of this.
5. Keep it going:
You either acquire new clients during the Action phase or learn the reasons why potential customers aren’t interested in making a purchase. Regardless of the outcome, keep communication open.
