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The sales Funnel is the step for buyers to purchase your products and services. You may better understand your sales funnel’s operation and its weak points by analyzing it. Additionally, it will assist you in locating the gaps in the various stages of your sales funnel where prospects drop out and do not convert into customers. By knowing your sales funnel, you can direct prospects through it and determine whether they convert.
The steps someone takes to become a customer are outlined in a sales funnel. There are three components to it:
1. Top Funnel: The marketing at the top of the funnel draws potential customers to your company.
For Example: The Advertising on your physical storefront, or the landing page of your website.
2. Middle Funnel: The Whole purpose of the pre-sale and sales process is included in the middle of the funnel.
For Example: If the people trying on clothing in your store, or website visitors reading about the benefits of your products.
3. Bottom Funnel: The last purchase is made at the bottom of the funnel.
For Example, The customers paying for clothes at checkout, or the website customers entering their credit card info to complete a purchase.
