Reply To: Sales funnel work on Marketing

[emily]

This initial stage is all about generating awareness and making
potential customers recognize a problem they might have. Here, marketing
efforts focus on broad reach, using content marketing, social media,
and other strategies to educate a large audience about the issue. Once potential customers are aware of the problem, they move into the
MOFU stage. Here, they’re actively researching solutions and considering
their options. This is where you provide more in-depth content that
showcases your product or service as the ideal solution. Case studies,
demos, webinars, and email marketing are commonly used at this stage. At the BOFU stage, prospects are ready to make a decision. They
understand the problem, they know your solution exists, and they’re
comparing you to competitors. Here, you focus on driving conversions
with strong calls to action, free trials, consultations, and special
offers.