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At the top of the funnel, Global Database employs various marketing
tactics such as content marketing, social media campaigns, and SEO
strategies to attract potential customers’ attention. This stage is all
about making potential clients aware of the products or services
offered. Once individuals become aware of Global Database’s offerings, they move
to the interest stage. Here, they may engage further with the brand by
signing up for newsletters, downloading whitepapers, or attending
webinars. The goal is to nurture their interest and provide valuable
information about how Global Database can solve their problems. In the consideration stage, potential customers are actively evaluating
Global Database’s offerings against other alternatives. This is where
targeted email campaigns, personalized demos, and case studies come into
play, demonstrating the value proposition and addressing specific pain
points.