Selling on e-commerce platforms like Flipkart, Amazon, and Meesho can be a profitable option for businesses of all sizes. These platforms have a large customer base and can help you reach a wide range of potential buyers. Additionally, they often provide a variety of tools and services to help you manage your sales and inventory, such as order fulfillment and customer service.
However, there are also downsides to selling on these platforms. For example, you may have to pay fees, such as commission on sales or subscription fees, to use the platform. Additionally, you will likely face a high degree of competition from other sellers, which can make it difficult to stand out and generate sales.
Selling on your own e-commerce store can also be profitable, but it may take more time, effort and investment to create and promote the website. With your own website, you will have more control over the customer experience and can create a stronger brand identity. Additionally, you will not have to pay fees to a third-party platform. However, it can be challenging to attract customers to your own website, especially if you’re just starting out, and you may have to spend more on customer acquisition and marketing.
It may also be a good idea to consider a multi-channel approach. This way, you can take advantage of the benefits of both options and increase your chances of reaching more customers and making more sales.
Ultimately, the best option for you will depend on factors such as your specific business goals, target market, and available resources. it’s also good to consider how your business may benefit from a particular channel and how much effort you are willing to put in.