Remarketing is also known as retargeting. The main purpose of remarketing is to retarget the visitors who already visit the website. Actually, it is a successful strategy to reach those visitors who have expressed interest in your website.
There are many types of remarketing. They are: – Standard remarketing, dynamic remarketing, Video remarketing, and email marketing.
Remarketing helps to target the visitors to show them again the same product and makes them more likely to click the ad when they see that product again.
