Choosing a payment gateway is without a doubt a key moment in the process of starting a business. Whether it’s a landing page or an international e-commerce site, a business can provide its services in full with maximum coverage only with the optimal choice of a payment gateway.
What to look for when choosing a payment gateway:
- Availability of payment methods. Depending on the region, customers have certain payment preferences: credit cards, online wallets, bank transfers, cash. There is no one universal method of payment. By providing users with different payment methods, you improve conversions, reduce bounce rates and increase the loyalty of your audience.
- Commission size. Payment providers charge a certain percentage for the ability to make secure payments. Also, this amount includes commissions of banks
- involved in the transaction process. Besides, if the business belongs to the high-risk category, the merchants are charged an additional fee for each chargeback.
- Integration. Payment systems have various methods of integration into the site: API, server-to-server, hosted payment page, and plugins. Which integration option is better for you? The chosen payment provider will assist you during the process of integration and you can clarify all the questions.
- Availability of technical support. The company’s technical support should help in solving problems with held payments or refunds. Many payment platforms offer 24/7 support to their users. High-quality technical support has several communication channels: email, Skype, and live chat.
- Additional features. These may include mass payments, various payout options, invoicing, analytics, etc
